Okay, I think we can all agree that when it comes to shopping, the bra department can be hard to figure out. Even if you know your cup and band size (proud of you, bestie), some of the best lingerie brands can still be uncomfortable to wear and ohhh-so-expensive. That’s exactly why when we heard about Soma’s $29 bra sale (running This! Weekend! Only!), we absolutely could not keep it to ourselves.

Not to be cocky, but we know a thing or two about why these bras are worth your dollars—especially when they're nearly half off. Here at Cosmopolitan, we test just about every type of bra out there. For starters, our absolute fave Enbliss Wireless Bra has medium-coverage contour cups for shape and support. Reviewers say the wireless bra is so cozy that it feels like you're not wearing one at all.

Shop Soma's $29 Bra Sale

If you're looking for a little something ~more~ Soma’s Embraceable Push Up Bra is the best push up bra for peeps with wide-set breasts. It made one of our testers feel super “sexy” and “comfortable and supported.” Bonus: They said the fit gave their bust a “great shape.” And if your body gets the ick from wired strapless bras, we recommend the brand’s Enbliss Stay-Put wireless version, which has a supportive, flexible fit that reviewer loves for its “slight grip” to keep their breasts put.

our fave wireless bra
Editor’s Choice
Enbliss Wireless Bra
our fave natural lift push-up bra
Editor’s Choice
Embraceable Push Up Bra
Soma Embraceable Push Up Bra
Now 51% Off
our fave wireless strapless bra
Editor’s Choice
Wireless Stay Put Multi-Way Strapless Bra
Soma Wireless Stay Put Multi-Way Strapless Bra
Now 49% Off


$29 must be a magic number bc in addition to these cute and comfy bras, you can also shop five packs of undies for $29 during the sale. That's less than $6 each!! Soma's seamless underwear is our go-to (they’re invisible even under the tightest of pants), but the brand also offers a bunch of popular lace and cotton underwear to choose from.

Those bras and undies are some of our editor-tested faves, but there are so many more that are also on sale. Below, we've rounded up everything from bras for big boobs and sexy lingerie for small busts to women's thongs and soft-stretch underwear you'll actually want to wear. Keep scrolling to shop super-cute and f-u-n-c-t-i-o-n-a-l bras and underwear for $29 before the sale extravaganza ends on March 11!

Full Coverage Bra
Soma Full Coverage Bra
Soft Stretch Thong 5-Pack
Soma Soft Stretch Thong 5-Pack
Lace Balconette Bra
Soma Lace Balconette Bra
Embraceable Enchanting All-Over Lace Thong 5- Pack
Soma Embraceable Enchanting All-Over Lace Thong 5- Pack
Unbelievable Minimizer Bra
Soma Unbelievable Minimizer Bra
Cotton Modal 5-Pack
Soma Cotton Modal 5-Pack
Now 36% Off
Enbliss Bandeau Bra
Soma Enbliss Bandeau Bra
Cotton Modal High Leg 6-Pack
Soma Cotton Modal High Leg 6-Pack
Now 49% Off
Lightly Lined Plunge Bra With Lace
Soma Lightly Lined Plunge Bra With Lace
Headshot of Nashia Baker
Nashia Baker
Commerce Editor

Nashia Baker is a commerce editor at Hearst Magazines; she covers all things home and lifestyle across brands such as Oprah Daily, Cosmopolitan, Delish, and Esquire. Before joining Hearst, she highlighted small business owners, creatives, and the best shoppable content.